Web Development, Internet Marketing & SEO: Do-By-Yourself

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1. Domain Name

We recommend NameCheap due to its competitive pricing, 24×7 customer support over chat, and free email forwarding feature.

Refer: .com for just 5.98$ by NameCheap and why compare with multiple domain name registrars during buying/renewal of domain names

2. Web Hosting

Despite a large number of great options from open source and proprietary technologies, we narrow down to WordPress for a starter website. In WordPress, we suggest to go with a managed WordPress plan, making things user friendly for you as an end user.

Once again, there are so many great web hosting service providers. Our recommendation here in no way challenges them. Based on our usage and experience, we suggest NameCheap for those with a limited budget.

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For those looking for mission critical sites, we recommend Nexcess and WP Engine.

For your e-commerce shop, WooCommerce plugin can be activated for free with any WordPress plan. Keeping in mind specific needs for an e-commerce store, most managed WordPress hosting service providers now have a special package for e-store and Nexcess and WP Engine no exception.

While cloud computing service providers like AWS and Google Cloud provide high-end web hosting, this post is not targeted for developers and trained web professionals.

3. Email Marketing

Once you have your website live, your focus shifts on building subscriber lists and engage with your subscribers.

While we use Moosend, we recommend Omnisend for e-stores given their expertise in e-commerce and additional SMS feature.

4. Logo and Banners

When it comes to logo, you can spend a ton of money hiring a sophisticated logo design professional. On the contrary, you can have a logo at a reasonable price designed by yourself using software like Canva and Looka. We recommend Canva if you are in tight budget (even free plan by Canva can do, pro plan starting from 499 INR/per month). Check Canva pricing here. Beyond one-time logo, with a monthly Canva subscription, you can take care of all your image/banner/video creation needs.

Looka with a slightly higher budget can help come out with a great logo in an automated way by just filling fields like name and tagline of your business, preferred colors.

5. Organic SEO (Search Engine Optimization)

The first place to explore once your business starts is stand out on Google with a free business profile.

For Pinterest, Instagram, and Facebook marketing, Tailwind helps automate the process by coming out with fresh designs that align with your brand (Tailwind Create) to scheduling and sharing from one dashboard. We are talking organic social media optimization; that is, opportunity available for free to Pinterest/Instagram/Facebook account holders.

RelateSocial is a newly-introduced social media manager tool by NameCheap that supports more social media platforms in its Pro plan (including Twitter, Linkedin, Google Business profile, not supported on Tailwind) but seems lack design capabilities of Tailwind Create.

6. Paid Ad Campaigns

Given the dominance of Google Search, consider starting a Google Ad campaign choosing your targeted keyword, location that you wish to target, and daily budget. Similarly to make your business visible on social media, there are paid campaigns on Facebook, Pinterest, Instagram, Twitter, and Linkedin.

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For the above tasks, you can also hire us to get your work done in a professional way.