Unlike in-house affiliate programs, affiliate marketing marketplaces bring together a large number of advertisers/merchants and publishers together. They have software capabilities in terms of tracking transactions, fraud detection. Both advertisers and publishers benefit: Advertisers get instant access to large number of publishers already registered and vice versa.
As publisher, we suggest signup with all these marketplaces. If approved, you further need to apply separately with advertisers. For instance, you first signup on Impact Radius. If your application approved, then further apply for promoting Liquid Web, advertiser listed on Impact Radius.
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