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Tailwind (brainchild of founders Alex and Danny) started in 2012 as a social media sharing tool with analytics feature for Pinterest.
The Tailwind team is always adding fresh features (including Tailwind Create, Smart.Bio, Visual planner, Hashtag finder, Communities) which means Tailwind subscribers stay ahead of the curve.
With Tailwind Create, it is easy to create in a couple of clicks tens and hundreds of professional grade design that align with brand’s identity for Pinterest, Instagram, and Facebook.
Below video covers demo of Tailwind Create for Instagram Feed Post in particular. From the same dashboard, you can also publish/schedule Instagram Stories, Pinterest Pins, and Facebook Posts.
With addition of Email Marketing (July 2022), Tailwind transforming itself into a full-suite marketing platform.
In March 2022, Tailwind acquired Replier.ai, adding AI capability to help marketers write better copy.
In December 2022 building on its Replier.ai acquisition, Tailwind announced adding Ghostwriter (beta) as part of its Tailwind offerings.
The AI (Artificial Intelligence) technology behind Ghostwriter can generate content based on your choice of topic while aligning with your tone and brand.
Now with newly introduced Ghostwriter, generating marketing copies is fast and easy for digital marketers who otherwise till now were overwhelmed with text-based content creation process.
As part of Ghostwriter’s demo, we will be generating email subject line below:
Similarly, Ghostwriter can be used to generate pin descriptions for Pinterest, captions for Instagram and Facebook posts.
Chrome browser Tailwind – AI marketing content assistant is yet another Tailwind tool to ease the life of digital marketers.
Sharing content of a website using Tailwind – AI marketing content assistant :
While Tailwind remains first a social media sharing tool, Ghostwriter’s scope is beyond content generated for social media. Such as creating Amazon product description to be used by a seller on Amazon.
As a result with Ghostwriter in Tailwind’s browser extensions, you can create engaging copy where you need it — Google Docs, Amazon Seller dashboard, WordPress, etc.